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The Story

The Story behind the brand

That's me above :) trecking across a landfill doing engineering work, something that has been my day job for the best part of 16 years. I live in a man's world and after documenting my world on social media, I have been able to connect with so many like minded women across the globe who took a chance on a career which is prodominately undertaken by males. When friends and family would hear stories from my work life they would ask me "how do you do it?" and I would say "she who dares, wins". Now merge that motto with a passion for film-making She who dares wins, was born. A brand I hope brings a community of strong women together through the power of story telling.

Why Merch?

I love a good hoodie and every "club" needs a hoodie, plus I was bored of some of my favourite brands only producing cool meaningful designs for the men. Our range is small ethically sourced and each of our designs are hand drawn and have a meaning behind them.

The power of the story

I am a firm believer that women have the power to inspire and empower others by just sharing their own story. I am very fortunate that I am able to share some incredible women's stories through the She who dares wins Podcast, Youtube channel and Newletter.

Empowering and Inspiring women to forge their own paths.

Explore our products


We ship worldwide! Please be aware that our normal shipping times are roughly 3-5 days. We are a small business and appriciate your support.

check out our shipping policy.


Quick and Easy payment Methods.

We accept paypal, mastercard, visa and Apple pay.


We accept returns and exchanges within 30 days, as long as goods are in a resellable condition. We do not cover the cost of shipping for returned goods.

check out our returns policy.